CATEGORY
Brand Identity · Visual Identity · Signage
ROLE
Digital assets · Signage and orientation · Ticketing · Part of the poster series
TOOLS
Figma · DALL‑E · Adobe InDesign · Photoshop · Illustrator
CONTEXT
Student project with Lynn Katsch - FH Aachen
A contemporary identity built from medieval references
Challenge
How could we give a medieval tournament festival a recognizable contemporary identity without losing its theatrical, historical atmosphere?
Design Decision
We drew on embroidery, heraldry, and medieval iconography, translating them into a limited-colour system of cross-stitch-type modular components and blue-line illustration.
Outcome
The resulting identity brings the visual language of the medieval tournament into a contemporary, flexible system, extending consistently across digital interfaces, social media, wayfinding, ticketing, and poster applications. Developed as an academic project, the proposal was not commissioned by or implemented at Burg Satzvey.
